50
20x25x1 air filter merv 8
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$41.87avg listing price — sweet spot $15–$100
Price range
Incredible$33.50–$61.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.4%90-day search growth — must beat 0% to launch
Market size
Good$298K$298K/yr · 57K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad17,867.38avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand