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20x25x1 air filter merv 11
Launch itA $13.4M/yr market growing +25.4% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$13.4M$13.4M/yr · 2.2M searches
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$39.74avg listing price — sweet spot $15–$100
Price range
Incredible$25.38–$60.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad24,870.69avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand