50
20x24x4 air filter
Worth a lookShows searches that convert (10.3% search→purchase), but a deep review moat (12,621 avg reviews) keeps it on the watch list.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$64.88avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good$21.97–$126.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Market size
Okay$201K$201K/yr · 30K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad12,620.82avg incumbent reviews — the moat a new listing must climb
Signals High Price