60
20x24x1 air filter
Launch itA $2.1M/yr market growing +37.0% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.1M$2.1M/yr · 350K searches
Avg price
Incredible$44.45avg listing price — sweet spot $15–$100
Price range
Incredible$27.33–$79.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.0%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad22,963.06avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand