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20x23x1 air filters
Launch itA $853K/yr market growing +52.7% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Price range
Incredible$25.61–$79.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$52.45avg listing price — sweet spot $15–$100
Market size
Great$853K$853K/yr · 126K searches
Growth
Good+52.7%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,023.58avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price