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20x22x1 air filter
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Price range
Incredible$26.30–$84.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$48.15avg listing price — sweet spot $15–$100
Market size
Good$655K$655K/yr · 109K searches
Growth
Good+42.6%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad12,294.11avg incumbent reviews — the moat a new listing must climb