57
20x20x2 air filter
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Incredible$33.59–$84.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$55.00avg listing price — sweet spot $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Growth
Good+49.9%90-day search growth — must beat 0% to launch
Market size
Good$695K$695K/yr · 155K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad11,982.25avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals High Price