52
20x20x2 air filter merv 13
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Incredible$42.14–$82.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+105.5%90-day search growth — must beat 0% to launch
Avg price
Great$59.17avg listing price — sweet spot $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,058.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$86K$86K/yr · 20K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand