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20x20x1 air filter merv 11
Worth a lookShows searches that convert (12.9% search→purchase), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$37.55avg listing price — sweet spot $15–$100
Price range
Incredible$24.96–$48.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+33.7%90-day search growth — must beat 0% to launch
Market size
Okay$249K$249K/yr · 52K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad15,959.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand