49
200 watt light bulb
Skip itSoft demand (-17.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.31avg listing price — sweet spot $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good518.71avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.57–$34.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$106K$106K/yr · 88K searches
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier