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200 watt led light bulb
Skip itSoft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.84avg listing price — sweet spot $15–$100
Review moat
Good518.42avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.19–$34.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Bad$51K$51K/yr · 43K searches
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier