49
200 ft tape measure
Skip itSoft demand (-10.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.97avg listing price — sweet spot $15–$100
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Price range
Great$9.02–$91.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,654.94avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$89K$89K/yr · 31K searches
Growth
Bad-10.0%90-day search growth — must beat 0% to launch