54
2 step
Worth a lookShows low returns (1.8%), but prices mostly outside the sweet spot ($53.52–$719.88) keeps it on the watch list.
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Market size
Good$613K$613K/yr · 215K searches
Avg price
Okay$187.66avg listing price — sweet spot $15–$100
Review moat
Okay1,778.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$53.52–$719.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price