64
2 step ladder
Launch itA $1.1M/yr market growing +8.9% this quarter with returns at 2.0% — clears our launch bar.
Avg price
Incredible$33.10avg listing price — sweet spot $15–$100
Price range
Incredible$15.25–$62.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Market size
Great$1.1M$1.1M/yr · 771K searches
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,669.18avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality