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2 prong light bulbs
Skip itSoft demand (-15.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$12.73avg listing price — sweet spot $15–$100
Price range
Good$7.08–$23.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay$207K$207K/yr · 180K searches
Review moat
Okay2,497.28avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.3%90-day search growth — must beat 0% to launch