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40

2 inch flameless candles

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A small market ($50K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 17Conversion 51Competition 62Returns 25Price range 62Avg price 95Brand share 50Review moat 25Quality gap 50

Avg price

Incredible$23.02

avg listing price — sweet spot $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good$7.08–$143.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,815.58

avg incumbent reviews — the moat a new listing must climb

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Growth

Bad-16.1%

90-day search growth — must beat 0% to launch

Market size

Bad$50K

$50K/yr · 53K searches

Search terms