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2 gang wall plate

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Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 38Growth 24Conversion 88Competition 69Returns 69Price range 42Avg price 24Brand share 25Review moat 36Quality gap 20

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.2%

return rate — above 5% kills the launch gate

Price range

Okay$1.67–$24.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$192K

$192K/yr · 218K searches

Review moat

Okay2,850.89

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.62

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

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