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2-2-2-4 aluminum direct burial wire
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Great108.9avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Avg price
Okay$260.18avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$62K$62K/yr · 58K searches
Price range
Bad$33.52–$701.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale