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18x30x1 air filter
Launch itA $963K/yr market growing +34.3% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Incredible$26.55–$80.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.50avg listing price — sweet spot $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Market size
Great$963K$963K/yr · 202K searches
Growth
Good+34.3%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,549.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand