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18x20x1 air filter
Launch itA $1.9M/yr market growing +25.9% this quarter with returns at 0.9% — clears our launch bar.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$37.96avg listing price — sweet spot $15–$100
Price range
Incredible$22.42–$54.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.9M$1.9M/yr · 395K searches
Growth
Good+25.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad12,271.39avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand