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18x18x1 air filter
Launch itA $1.2M/yr market growing +30.3% this quarter with returns at 0.7% — clears our launch bar.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$34.47avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 249K searches
Price range
Great$8.75–$45.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+30.3%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad17,216.95avg incumbent reviews — the moat a new listing must climb