52
18 inch ruler
Worth a lookShows low returns (0.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,178.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay$2.08–$26.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.90avg listing price — sweet spot $15–$100
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Market size
Bad$88K$88K/yr · 83K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand