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16x25x4 furnace filter merv 13
Worth a lookShows low returns (1.1%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$72.60avg listing price — sweet spot $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+54.2%90-day search growth — must beat 0% to launch
Price range
Good$40.42–$131.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,720avg incumbent reviews — the moat a new listing must climb
Market size
Okay$116K$116K/yr · 17K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Signals High Price