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16x25x4 furnace filter merv 11
Worth a lookShows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$68.89avg listing price — sweet spot $15–$100
Market size
Good$701K$701K/yr · 89K searches
Price range
Good$35.63–$144.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad8,844avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals High Price