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52

16x25x3 furnace filter

Worth a look

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 31Growth 51Conversion 91Competition 36Returns 98Price range 95Avg price 90Brand share 3Review moat 46Quality gap 37

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Price range

Incredible$34.21–$73.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$58.77

avg listing price — sweet spot $15–$100

Growth

Good+21.9%

90-day search growth — must beat 0% to launch

Review moat

Okay1,930

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$145K

$145K/yr · 22K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

Search terms