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16x25x1 air filter merv 13
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$43.46avg listing price — sweet spot $15–$100
Price range
Incredible$29.75–$66.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Growth
Good+29.2%90-day search growth — must beat 0% to launch
Market size
Good$313K$313K/yr · 69K searches
Review moat
Bad7,621.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand