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16x25x1 air filter merv 11
Worth a lookShows searches that convert (13.9% search→purchase), but a deep review moat (17,093 avg reviews) keeps it on the watch list.
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$39.25avg listing price — sweet spot $15–$100
Price range
Incredible$21.93–$60.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$295K$295K/yr · 54K searches
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad17,092.54avg incumbent reviews — the moat a new listing must climb