56
16x24x1 air filter
Launch itA $1.4M/yr market growing +16.9% this quarter with returns at 0.9% — clears our launch bar.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$41.82avg listing price — sweet spot $15–$100
Price range
Incredible$27.14–$71.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 245K searches
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad28,753.81avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand