56
16x20x2 air filter
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Price range
Incredible$29.14–$84.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$56.02avg listing price — sweet spot $15–$100
Market size
Good$513K$513K/yr · 68K searches
Growth
Good+33.0%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad13,332.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals High Price