55
16x20x1 air filter
Worth a lookShows a $9.9M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$9.9M$9.9M/yr · 1.9M searches
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$32.73avg listing price — sweet spot $15–$100
Price range
Incredible$25.49–$43.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Review moat
Bad41,464.3avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand