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16x20x1 air filter merv 13
Worth a lookShows low returns (0.8%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$42.29avg listing price — sweet spot $15–$100
Price range
Incredible$23.71–$82.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Growth
Good+29.3%90-day search growth — must beat 0% to launch
Market size
Okay$146K$146K/yr · 31K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,231.28avg incumbent reviews — the moat a new listing must climb