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16x20x1 air filter merv 11
Worth a lookShows searches that convert (12.7% search→purchase), but a deep review moat (12,579 avg reviews) keeps it on the watch list.
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$38.98avg listing price — sweet spot $15–$100
Price range
Incredible$25.49–$63.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.2%90-day search growth — must beat 0% to launch
Market size
Okay$177K$177K/yr · 36K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad12,578.53avg incumbent reviews — the moat a new listing must climb