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53

16x16x2 air filter

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 29Growth 62Conversion 95Competition 13Returns 100Price range 94Avg price 87Brand share 4Review moat 22Quality gap 78

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$30.22–$100.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$67.96

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+38.9%

90-day search growth — must beat 0% to launch

Market size

Okay$125K

$125K/yr · 15K searches

Review moat

Bad9,332.18

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Reviews