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16x16x1 air filter
Launch itA $974K/yr market growing +9.1% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$37.93avg listing price — sweet spot $15–$100
Price range
Great$10.93–$66.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$974K$974K/yr · 206K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad11,353.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality