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16 3/8 x 21 1/2 x1 air filter

Worth a look

Shows searches that convert (15.2% search→purchase), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Market size 51Growth 62Conversion 97Competition 25Returns 83Price range 95Avg price 94Brand share 14Review moat 45Quality gap 20

Conversion

Incredible15.2%

search→purchase rate — share of searches ending in a sale

Price range

Incredible$32.71–$63.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$47.80

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Growth

Good+39.8%

90-day search growth — must beat 0% to launch

Market size

Good$302K

$302K/yr · 42K searches

Review moat

Okay2,015.47

avg incumbent reviews — the moat a new listing must climb

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

Reviews