Skip to content
53

16/2 wire

Worth a look

Shows a sweet-spot price point ($33.64 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 24Growth 31Conversion 72Competition 58Returns 84Price range 90Avg price 95Brand share 57Review moat 67Quality gap 19

Avg price

Incredible$33.64

avg listing price — sweet spot $15–$100

Price range

Great$9.98–$90.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good819.83

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Market size

Bad$95K

$95K/yr · 43K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Search terms