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15 watt light bulbs
Skip itSoft demand (-9.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,475.19avg incumbent reviews — the moat a new listing must climb
Market size
Okay$201K$201K/yr · 176K searches
Price range
Okay$5.08–$20.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.59avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.1%90-day search growth — must beat 0% to launch