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15 watt light bulbs for wax warmers
Skip itPrices mostly outside the sweet spot ($5.05–$7.92) — this niche doesn't clear our bar today.
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay3,768.77avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Avg price
Bad$6.14avg listing price — sweet spot $15–$100
Market size
Bad$58K$58K/yr · 58K searches
Price range
Bad$5.05–$7.92cheapest to priciest tracked listing — scored on the share inside $15–$100