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14x18x1 air filters
Launch itA $936K/yr market growing +19.4% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$34.36avg listing price — sweet spot $15–$100
Price range
Incredible$20.89–$45.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$936K$936K/yr · 227K searches
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad11,876.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand