59
14/4 wire
Worth a lookShows a thin review moat (52 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible51.6avg incumbent reviews — the moat a new listing must climb
Growth
Great+88.2%90-day search growth — must beat 0% to launch
Avg price
Great$78.09avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay$21.38–$236.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$111K$111K/yr · 27K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality