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14/2 romex 100 feet
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$70.49avg listing price — sweet spot $15–$100
Price range
Great$54.77–$107.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Okay$140K$140K/yr · 21K searches
Review moat
Bad4,653.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand