48
13/64 drill bit
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,482.95avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.26avg listing price — sweet spot $15–$100
Price range
Okay$3.51–$22.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 17K searches