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12x20x1 air filter
Launch itA $1.0M/yr market growing +29.8% this quarter with returns at 0.8% — clears our launch bar.
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$36.32avg listing price — sweet spot $15–$100
Price range
Incredible$18.95–$47.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 209K searches
Growth
Good+29.8%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad28,368.88avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand