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12x12x1 air filter
Launch itA $2.9M/yr market growing +27.7% this quarter with returns at 1.2% — clears our launch bar.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.9M$2.9M/yr · 493K searches
Avg price
Incredible$28.94avg listing price — sweet spot $15–$100
Price range
Incredible$18.95–$48.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Growth
Good+27.7%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Review moat
Bad32,860.83avg incumbent reviews — the moat a new listing must climb