39
12v string lights
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$42.30avg listing price — sweet spot $15–$100
Price range
Incredible$20.87–$85.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good652.75avg incumbent reviews — the moat a new listing must climb
Growth
Good+39.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad$29K$29K/yr · 53K searches