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12v light bulb
Worth a lookShows no brand lock-in (top 5 brands take 56% of clicks), but a small market ($78K/yr) keeps it on the watch list.
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Good$14.89avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.70–$23.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Good1,493.75avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 137K searches