47
120v 60w light bulb
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$13.81avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.05–$27.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,155.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 41K searches
Signals No Dominant Brand