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120v 60hz light bulb
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$12.69avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.05–$24.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,517.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 94K searches