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120v 40w bulb
Skip itPrices mostly outside the sweet spot ($5.78–$13.35) — this niche doesn't clear our bar today.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,841.97avg incumbent reviews — the moat a new listing must climb
Market size
Okay$109K$109K/yr · 140K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.99avg listing price — sweet spot $15–$100
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Price range
Bad$5.78–$13.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand