44
12 mil vapor barrier
Skip itPrices mostly outside the sweet spot ($22.98–$371.43) — this niche doesn't clear our bar today.
Review moat
Great162.31avg incumbent reviews — the moat a new listing must climb
Avg price
Good$141.87avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$92K$92K/yr · 19K searches
Price range
Bad$22.98–$371.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price